Is nista safe? What happens to my photos and Gmail data?

nista collects what it needs to show you clothes on your own avatar: the photos you upload, the clothing images and product links you try on, your size and fit preferences, and the try-on images it generates. Connecting Gmail is optional, and when you do, nista asks for read-only access and uses it to find clothing purchase receipts. nista's privacy policy also describes using advertising tags and hashed emails for ad measurement, so it isn't "no tracking." For the full details, read the policy at nista.com/privacy.

Key takeaways

• nista is operated by Love & fury Inc.; its privacy policy was last updated on 2026-08-17.
• Photos you upload are used to build your avatar and generate try-on images.
• Gmail is opt-in and read-only (gmail.readonly), used to identify clothing purchase receipts and order or shipping confirmations.
• nista uses advertising tags and hashed emails for ad measurement.
• This page is a plain-language summary, not legal advice; the policy itself is the authority.

What data nista collects

According to section 2 of nista's privacy policy, the data nista collects includes:

The common thread is that this is the information a virtual fitting room needs to work. If you don't want nista to have photos of you, the core try-on feature isn't for you, since the avatar is built from them.

How Gmail access works

Gmail is the part people ask about most, so here is exactly what nista's policy describes:

1. It's opt-in. nista doesn't need Gmail for try-ons. You connect it only if you want the wardrobe feature.
2. It's read-only. nista requests the gmail.readonly permission. That scope lets an app read messages; it does not let it send, delete, or change them.
3. It has a narrow purpose. nista uses the access to identify clothing purchase receipts, such as order and shipping confirmations, so it can add items you already own to your wardrobe.

Read-only access still means nista can read your email, so connect it only if you're comfortable with that. Note that the wardrobe feature currently appears on nista's waitlist page, so it may not be available to every user yet.

What ad measurement means here

nista's privacy policy says it uses advertising tags and hashed emails for ad measurement. In plain terms, ad measurement helps a company see whether its advertising led to sign-ups or visits. A hashed email is a scrambled version of an email address used to match records rather than the address itself in plain text.

This matters because some products claim to have "no tracking." nista doesn't make that claim, and you shouldn't assume it. If ad measurement is a dealbreaker for you, read section 2 of the privacy policy before you sign up.

How to use nista more carefully

A few practical habits keep you in control of your data with any try-on tool:

• Read the policy and terms at nista.com/privacy and nista.com/terms.
• Skip Gmail if you don't need it. Try-ons work without it.
• Upload only the photos the avatar needs. nista asks for a few photos of yourself, not your whole camera roll.
• Review Chrome extension permissions in your browser settings, as you would for any extension.

For background on how nista works and how it's funded, see what is nista? and is nista free?.

The bottom line

nista is upfront about what it collects: your photos for the avatar, read-only and opt-in Gmail access for receipts, and ad measurement through advertising tags and hashed emails. Whether that's acceptable is your call, and the policy is the place to decide. If you're comfortable with it, you can make your avatar at nista.com.